LWC Automotive wants to sell more cars at its Sizzling Summer Sales event. This is a 1-day event, beginning Saturday, August 18th. The event will run from 8:00 AM to 10:00 PM. History has told them that they are more likely to close a deal during the sales event if they were already talking with the person just prior to the event. Therefore, the primary goal is to generate well qualified leads for the sales team in advance of the event, resulting in increased sales during the event. A secondary goal is to drive attendance at the event itself, thus driving post-event sales.

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