Providing Hope is a charitable organization committed to reducing hunger for the less fortunate. Through various forms of non-profit industry research they have identified a key segment of their contributors that are not being leveraged to the fullest extent. Research indicates that people who have contributed in the past but are not currently active respond at a much higher rate than those who have never contributed at all. The goal of this campaign is to generate a second contribution from those who have donated only once in the last 5 years. The strategy will be to show the contributors the good works being funded by their contributions and also offering them a lovely set of greeting cards. (Separate campaigns will address recurring contributors and those who have never contributed.)

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