Real Estate XL is a large residential real estate company. They are looking to generate home buyer leads for their local market. They are trying to appeal to prospects with more relevant messaging, so they have build a database with demographic data that allows them to speak directly to each persons needs. They have also found that prospects respond well to a personal message from a local agent. Real Estate XL has worked hard to institute processes and databases that allow their agents to categorize their prospects. They attempt to capture age and possible reason to relocate as often as possible. From this house list, Real Estate XL has identified 3 distinct audiences that they would like to target: 1. Older couples looking to move to a smaller retirement property. 2. Younger couples looking to go bigger. 3. Families who need to relocate.

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